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Athletes Investing in themselves

11/15

In 2003 IMA embarked on a journey to change the culture of PR/Marketing for professional athletes. We took on a challenge to convince professional athletes, actors, singers, and other entertainers to invest into themselves. Outside of the investment of time, practice, and dedication performers put into their craft, it is rare for talent to actually invest into themselves. This is primarily because they have become so confident in the fact that others will always invest into them.

From the days of Pop Warner Football, to High School, on through college, and into the professional ranks- Coaches, Trainers, Universities, Companies, and Communities have all invested into young athletes. Their investment is for the simple hope that their ROI will come in the form of a coach or trainer receiving credit for their success, a University signing the next big talent because of they can use the previous talent as a selling point, or a community receiving a sizable donation/give back because of what they invested into the athlete. None of these are negative things. However, one day each athlete will cease to be a good place for communities, companies, and others to invest into. The potential for a worthwhile ROI will decrease.

So IMA’s goal became to find a way to add value to our clients which would transcend their playing/performance careers, and ultimately make them worth being invested into throughout their post-performance days.

This isn’t rocket science. It’s common in corporate America. Individuals invest into themselves by adding to their long term value in the market place through education, specialized training, and experience. As time goes on and milestones are reached, their value actually increases and companies invest more into them through raised salaries and other benefits. What’s important here is that their specialized skill does not have a time clock on it like the athleticism of a professional athlete does. All of their years of physical training, preparation, and experience can only benefit them at that level of compensation for a finite amount of time. They will peak in their prime earning potential, and decrease as they physically decline. While corporate workers will see their compensation increase through retirement.

A large component in the reasoning for the depression former professional athletes face is directly related to an identity crisis. Athletes equate their overall value to their ability to perform in the arena. When they lose that ability, they often struggle with what their value actually is to the world around them. However, if they have “Purpose Beyond the Arena,” they will value themselves beyond the arena.

Solution

Through a unique program we’ve developed to identify the long term goals, interests, and sustainable talents and attributes of our PR clients, we are able to create a customized and road map for each client to invest into themselves and secure a future with continued earning potential beyond what was created through performance.

CaTEGORIES

Sports Business

Entertainment News

Sponsors

Influence of Entertainers

Influence of Athletes

Other

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